<p>We can all parse these numbers any way we want but that fact is that the US NEWS stats are the ones everyone pays attention to, and Tulane application/yield quality won’t go up significantly until the stats do. I believe Tulane is often a student’s second choice despite the merit scholarships. Meaning it seems that most who get into a higher ranked school choose to go there, despite all the wonderful opportunities Tulane has to offer. This will only be made worse with its recent ascent into the top 20 party schools, according to Princeton Review.</p>
<p>So the question is : what is the university doing to enhance its status vis a vis other universities it competes with? I am offering my advice with the best intentions as my son will be attending in the fall with significant merit aid, and I was hoping the ranking would have gone up this year.</p>
<p>Retention rate: many of the higher ranked universities such as Duke and Emory and all the Ivies are reaching out to freshman to keep them happy, successful and intellectually engaged the first year with creative new programs. Living/learning dorms, new dorm compounds which bring all freshman together in one community, freshman seminars and small dinner groups with professors. (Tulane is doing some of this but could be much better promoted in the admissions process)</p>
<p>Research: if Tulane is a great research university, it needs to let the world know. Most highly ranked universities provide “talking heads” to all the major news networks and wire services, offering expert opinions (often based on the university’s own research) on everything from politics to medical advances. Press releases are sent out with every book published, study completed or scientific fact discovered. Where are Tulane’s spokespeople? Where is Tulane’s NY public relations agency? (This might have an impact on the peer review aspect as well public opinion)</p>
<p>Website: the website is often a family’s first experience with a university. Tulane’s website is thorough, but just doesn’t feel “elite”. It feels like it has all the personal attention of a private school, but not all the status, it feels academically strong, but not “exceptional”. If Tulane wants to be elite, it has to act elite. Just look at Duke</p>
<p>Reputation: get off the party school list and get off now. Or at least get on some other lists that provide status and value to parents and students. In other words, if i’m sending my son to a party school, it might as well be my state school which costs about $4000 per year. (free after scholarships)</p>
<p>Demographics: there are two weaknesses that I see. An increase in international students would bring an increase in revenue (they are always full paying), and needed diversity to campus. Particularly in Business and Sciences, a diverse international representation would enhance the academic and cultural experience for all. </p>
<p>The second weakness is the male/female ratio. A 50/50 split is desired by most students and parents. Other universities go to great lengths to keep it even. Tulane needs to do the same. Here are some ideas: accept more men upfront in admissions; really promote the Tulane Basketball experience (like Duke, Penn and Priinceton do) since Football is not that great; create community service programs that appeal to men equally. If you look at any of the high school summer programs that focus on community service, you will see they are disproportionately female. I believe that is happening to Tulane, and needs to be fixed quick or else it will become an all girls school.</p>
<p>I have other ideas as well, but am curious as to what the very insightful contributors to this thread think so far</p>