<p>Futurity.org</a> – Starbucks logo: Sayonara coffee, hello Asia</p>
<p>No limits to the research topics being explored at Rice. Top of the list in today's Futurity briefs covers yet another base ...</p>
<p>Interesting. Makes a lot of sense as to why they changed their logo.</p>
<p>Ottoline, you have the most interesting articles. Keep them coming!</p>
<p>I don’t understand how removing an outer ring with words makes the Starbucks logo more rounded. Is simplicity included in “roundedness”?</p>
<p>Fascinating article. I, for one, prefer the previous logo (I only get Starbucks a couple times a year, though), but I can see how the newer one would appeal to a new market. It’s fresh yet recognizable, simple yet original. I dunno, haha.</p>
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<p>Maybe the lack of text takes out the angles and lines? I am not sure either, but they probably have a way they determined this.</p>
<p>lol @ people protesting over the logo. I bet they just changed it so that they could write something other than “Coffee” under the thing. That way they can easily expand to other markets. Like the way they’re pushing tea right now (at least they were in Japan this winter break)</p>
<p>koker -good point. A similar point is also here</p>
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