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<p>the big ten could add toledo as the 12th team and see no significant declines in revenue. simply, after you add a conference championship game in football you only need to come up with about $10 million to break even. add the eight additional football games and 15 additional basketball games that would, at worst, be shown on the btn every year. and another fan base of eyes 24/7. thats significant ad revenue. throw in another low tier bowl game and youre not too far from breaking even. then divide by 12.</p>
<p>rutgers and syracuse would both bring non-trivial new markets to the big ten network and thus would CLEARLY make the conference money as a 12th member. the question is merely HOW MUCH rutgers and syracuse would bring. the btn struggled to reach an agreement with comcast in pennsylvania despite the huge draw of penn state football. rutgers football (and basketball) is a significantly smaller draw in new jersey. that move thus has the potential to be a pretty big flop. similarly, the same questions exist about syracuse outside sparsely populated western new york. as a result, a school like missouri, which would bring its entire state at in-market carriage rates is the safest bet. but it clearly has less upside than either syracuse or rutgers.</p>
<p>the calculus changes significantly once you start talking about 14 or 16 teams, however. without the benefit of new revenue from a conference championship game, a 13th or 14th team is going to have to generate significant money on its own. texas (with tag-a-long a&m) and the 14th of your choice would do that. syracuse and some combination of notre dame, rutgers and uconn might, as well… the new york city market would then be in real play. that city is worth north of $20 million per year to the big ten (after splitting revenues with fox) in carriage rates alone.</p>