<p>I'm wondering if a marketing degree is of any true value today in this new digital age. I'm interested in earning a business degree, but I'm conflicted on my concentration.
I design and create websites on the side - would a marketing degree even be that influential in this field? I see many successful people who've jumped into these creative/digital industries - essentially, unless you want to work your way up in a big corp, marketing degrees aren't necessarily required or looked highly upon as other concentrations.</p>
<p>So what do some of you guys out there think and can contribute? Just throwing this out there...</p>
<p>Personally, I'm trying to factor in my love for my web design business, but I just don't know the value of marketing for me - I'm thinking a concentration like Management Info Systems would be much better if I ever stop doing web design and have to satisfy some big biz with my resume.</p>
<p>You may want to look at a major such as informatics (google Rutgers and informatics for an idea what it may involve). You will get into usability a bit more and that is probably more your area of focus than MIS. You can always add a business minor. Also, another important skill is writing. </p>
<p>I don’t know if Marketing degrees were ever of high value, they (just as the Business Management degree) are becoming like the traditional liberal arts degree due to the general broad aspect. </p>
<p>Do you setup and design basic websites, or more advanced looking websites with higher complicated gadgets, formats, etc? What’s your career plan overall? </p>
<p>It would seem as though something in Information Technology with a variety of IT certifications would be a great fit if you see yourself working in an IT role going forward. Designing websites is more like a generic “graphic design” specialization, but depending upon what all you do for the management of the website, this can cross into a number of different areas. For example, instead of just designing the website you can do fraud management, e-commerce marketing management, video marketing design, SEO, press release creation, and other inter-connected aspects of marketing on the web. </p>