<p>For example, what classes would I take in college and what kind of jobs will be available after graduating.
Will there infact be a good chance of gettting a good paying job?</p>
<p>Marketing may be a subarea of business, in which case you would take general business courses including accounting, finance, economics, and management as well as marketing, but you may choose additional electives in marketing.</p>
<p>Marketing usually has three major subunits–market research which is very stats/math driven and not easy; marketing mgt and sales which is about actually managing product brands and their sales; and advertising which is the creative side of marketing and might often work with the other two areas as an outside contractor or inhouse.</p>
<p>The more technical the higher the pay. So pay goes in the same order downward as mentioned above.</p>
<p>Marketing is the practice of convincing gullible people to want goods and services they don’t really need or cannot afford.</p>
<p>Exactly what Barrons said (probably a little more but his explanation suffices). It brings up a point. That is, with a business degree, you can’t market research because you don’t have enough math/stats; you can’t manage a product/brand because you have no know-how; you can or can’t sell, depending on your ability; you can’t advertise because you don’t have media expertise etc. So, if you want to do market research, you’d better off majoring in math/stats; the rest you would be better off majoring in philosophy, psychology, sociology, film, engineering etc.</p>
<p>Answers to your questions after your intro-- depends on your schools requirements, few, no.</p>
<p>If you choose marketing, specialize in marketing research. At least that will give you some skills. Otherwise be prepared to be a salesperson. </p>
<p>Prestige and money is associated with some sales vs others. But sales is sales. You better be good at it to succeed.</p>
<p>This should be helpful:
[url=<a href=“College Board - SAT, AP, College Search and Admission Tools”>College Board - SAT, AP, College Search and Admission Tools]Marketing[/url</a>]</p>
<p>It’s just a subset of a Business major, basically a concentration/speciality.</p>
<p>Sorry but jvtdad does not know what he is talking about. Many major firms recruit directly from undergrad B schools to fill the jobs I described. Here’s a sample from Wisconsin–where most tend to stay in the midwest with the lower COL and salaries than the coasts. For market research and brand mgt many do return for a master’s degree where there are great specialties. But you certainly can get your basic expereience with the undergrad degree. Maybe being the alma mater of AC Nielsen–one of the icons of market research helps, not to mention the only brand mgt program.</p>
<p><a href=“http://www.bus.wisc.edu/nielsencenter/future_students/careers.asp[/url]”>http://www.bus.wisc.edu/nielsencenter/future_students/careers.asp</a></p>
<p><a href=“http://www.bus.wisc.edu/centerforproductmanagement/about/overview.aspx[/url]”>http://www.bus.wisc.edu/centerforproductmanagement/about/overview.aspx</a></p>
<p>Marketing Careers/Employers:
Career opportunities for marketing graduates are numerous. The following illustrates different types of marketing positions and identifies employers who have hired marketing graduates:</p>
<p>Sales Representative/Brand Mgt
Typical Firms: Proctor & Gamble, Oscar Mayer, Kraft, Cintas, Philip Morris, Ford Motor, International Paper</p>
<p>Marketing Consulting
Typical Firms: Andersen Consulting, ZS & Associates, Ernst & Young, CSC Consulting, Deloitte & Touche</p>
<p>Marketing Research
Typical Firms: Milward Brown, Information Resources Inc., A.C. Nielsen, Menasha Corporation</p>
<p>Retail Manager
Typical Firms: Kohl’s Department Stores, Nieman Marcus, Dayton Hudson, Target</p>
<p>Direct Marketing Manager
Typical Firms: Lands’ End, Highsmith</p>
<p>Marketing Careers/Employers:
Career opportunities for marketing graduates are numerous. The following illustrates different types of marketing positions and identifies employers who have hired marketing graduates:</p>
<p>Sales Representative
Typical Firms: Proctor & Gamble, Oscar Mayer, Kraft, Cintas, Philip Morris, Ford Motor, International Paper</p>
<p>Marketing Consulting
Typical Firms: Andersen Consulting, ZS & Associates, Ernst & Young, CSC Consulting, Deloitte & Touche</p>
<p>Marketing Research
Typical Firms: Milward Brown, Information Resources Inc., A.C. Nielsen, Menasha Corporation</p>
<p>Retail Manager
Typical Firms: Kohl’s Department Stores, Nieman Marcus, Dayton Hudson, Target</p>
<p>Direct Marketing Manager
Typical Firms: Lands’ End, Highsmith</p>
<p>Here’s a list form last year’s placement–in a very tough year for everyone:</p>
<p>Marketing Avg Salary Sign Bonus Range</p>
<p>Advertising $33,500 — $29,000 - $40,000
Marketing Research $51,250 — $50,000 - $55,000
Product/Brand Management $56,667 $5,000 $52,000 - $60,000
Retailing $47,444 $2,000 $38,000 - $50,000
Sales/Sales Management $45,192 $3,750 $24,000 - $65,000
Other Marketing $40,214 — $30,000 - $55,000</p>
<p>^ I am fully aware of that. I was thinking more along your line,
In a way it makes whole lot of sense for a BA/BS seeking an MBA. But that’s just me, not I don’t know what I am talking about!</p>
<p>Yes, it always helps to get more education, but it is sufficient to do a BBA with a concentration in market research and you can get a very good job working in the field. Statistics is more slanted to very advanced concepts and PhD’s. I would wonder how many BS stats majors even have access to corporate recruitment. If you are going to Harvard maybe but for the typical solid student you are way better off doing an undergrad biz major with a market research concentration and maybe a stats minor.</p>
<p>You said categorically you “can’t do market research…brand management, etc etc.” And I called your BS because you can and do and provided proof right down to pay ranges. Now are you starting as the lead brand mgr of the lead analyst? No and neither would any BS in stats or engineering or anything else. But you learn the business while making a nice paycheck. If you want to advance in the mkt research field you might have to take some extra classes later and in brand mgt many just work their way up with experience. And to get in a better MBA program you need several years of real experience in the area. The jobs I noted are perfect stepping stones.</p>
<p>This recruitment list for higher level market research jobs gives a good idea of the needed career track. Many start with a BS in market research and then experience and perhaps additional MBA or other.</p>
<p><a href=“http://www.bus.wisc.edu/nielsencenter/blog/cat-120/[/url]”>http://www.bus.wisc.edu/nielsencenter/blog/cat-120/</a></p>