<p>A few points: </p>
<p>The essays are generally the only thing that let admissions staffs see an applicant’s actual performance, not other people’s assessments of their performance, or standardized test scores that really don’t do enough and aren’t reliable enough to make distinctions among the applicants to highly selective colleges. Granted, that function of the essay has been compromised somewhat by the fashion for having lots of “editing” help from parents, teachers, peers. And it has never fully worked for kids who are hard-core STEM types (a growing proportion of the applicant pool). But even with those caveats the theory still works. Most essays really do show what their authors can do, and not more than that. (And, anyway, knowing how to get effective help is a real-world academic skill.) STEM kids who can communicate effectively in writing do (and should) have a leg up on those who really can’t. And anyone who has read a bunch of college essays knows that they really, truly do distinguish among the applicants. They are a very powerful source of information for colleges that can’t/won’t use SAT/GPA matrices to make their admissions decisions. </p>
<p>I agree that the colleges disserve themselves by holding out only precious “creative” essays as those that work. I am certain that less-creative essays can work, too, as long as they are well-done. On the other hand, it is absolutely the case that the definition of good writing has changed significantly in the past 20-30 years, largely as the result of the “New Journalism” of the 70s and other literary fashions. There is a much higher tolerance for, and indeed appreciation of, personal elements and narrative techniques in nonfiction writing. And I think that may especially be true where the most important objective of the writing is to communicate personal information about the writer (what kind of person he or she is, how he or she thinks, etc.), and the reader has a limited amount of time and attention to devote to each particular essay. In other words, the college admission process.</p>
<p>I think mini and mathmom are both right. Selective colleges need a reason to say no, and clumsy essays often provide that. Very, very often, I suspect. They also need a reason to say yes, and in many cases (but certainly not all of them) a well-written, engaging essay can provide that. For most colleges, though, I think the essay is probably mostly a hurdle, and not such a high one: show that you can write competently, at a level consistent with your GPA and test scores, and you are fine.</p>
<p>I tell kids – not that they listen – that a good analogy for the college essay is conversation on a first date with someone you have a little crush on but don’t know that well. You want that person to like you back, and to like you for who you really are. But you want to feature the best, most interesting, most attractive version of who you really are. And there are lots of different strategies for doing that – depending on who you really are, you can be equally effective telling stories about your childhood, talking about a book you are reading or a movie you saw, or talking about some current political issue. But the good strategies never include simply gushing about how much you like your date (often for superficial reasons), or listing your best qualities like a resume. You want to start a conversation that the other person will want to join.</p>