<p>Who DOESN'T care about the US News rankings? The vast majority of rising HS seniors who will enroll in college in the fall of 2009, that's who. </p>
<p>According to the U.S. census, two-third of 2009 HS graduates---roughly 2 million out of the 3 million or so total HS grads---will enroll in college in 2009. Of these, a little over 700,000 will enroll in community colleges or other JuCos. The rest--almost 1.3 million--will enroll in four-year colleges. How many of these will apply to Harvard? Probably around 27,000 or so, about 2% of the total seeking admission to 4-year colleges. Add in those applying to other Ivies but not Harvard, and you get to what, maybe 4 or 5%? </p>
<p>How many will get into US News-ranked top 10, top 20, even top 50-ranked schools? A fairly trivial percentage I'd wager, though you're welcome to do the math and prove me wrong.</p>
<p>Fact is, this mad competitive chase for admission to top-ranked schools is largely a game for a small and privileged few---the academic elites to be sure, but with a strong crossover to socio-economic elites as well. Large enough and wealthy enough that there's money to be made by US News. But the fact is the vast majority of those who enroll in college for the first time in the fall of 2009 will be very happy to enroll in a non-selective institution, very likely public. Their reasons for doing so will for the most part be sound and pragmatic: it can get them a decent education at an affordable cost, and it can advance their career goals and life prospects. Will they be envious of those who get into HYPS? For the most part, probably not; it won't even enter their minds. Some of them--perhaps surprisingly large numbers of them---could get into that competitive chase if they so chose; but many will elect not to, either consciously or by default.</p>
<p>I was struck by this figure: excluding the service academies (a special case), the college with the highest "yield" after Harvard (78.7%) and Yale (71.0%) is the University of Nebraska-Lincoln, at 70.5%. The University of Nebraska-Lincoln? Ranked #91 in US News for national universities, with a 73% admit rate? Why would so many applicants make it their #1 choice? Surely it's not just that they can't get into a higher-ranked schools: UN-L's middle 50% ACT scores are 23-28, meaning 1/4 of their entering class has an ACT score of 28 or better, enough to put them in contention for all but a small handful of elite research universities and LACs. So it's not that applicants don't have other choices, if they elect to pursue them. So why UN-L? Well, it's easy really: decent school, low cost, close to home, and these hard-headed, no-nonsense Nebraskans see no need to enter the competitive rat-race to get into a more highly ranked school. In short, they don't give a hoot about US News or any other ""prestige" ranking. They're in it for a decent education at a good price, and their state U, bless it, provides that.</p>
<p>So before you get caught up in this year's US News-induced feeding frenzy, keep in mind those sensible, pragmatic, no-nonsense Nebraskans. Prestige, especially as measured by magazine rankings, isn't everything. In fact, it may not be worth very much at all. That's not to say you shouldn't pursue your dreams and noblest ambitions. Just don't let your dreams and ambitions be highjacked by the false god of prestige.</p>