For the UW-Madison application, the second prompt for the written statement says: Tell us why you decided to apply to the University of Wisconsin–Madison. In addition, share with us the academic, extracurricular, or research opportunities you would take advantage of as a student. If applicable, provide details of any circumstance that could have had an impact on your academic performance and/or extracurricular involvement.
How serious or creative do admission counselors want the response to be?