<p>Here’s a link to the Feb. 24 Head’s Blog, with specific info about the admissions process.</p>
<p>This school is very aggressive at soliciting applications. They sent a lot of invitations through SAT.</p>
<p>Trying to get their denominator # apps up no doubt, so they can perhaps appear more selective?</p>
<p>While I don’t discount the real possibility of the above (^^), I think there are at least 2 explanations that are slightly less nefarious. :)</p>
<p>1) They are trying to raise their profile. The relative lack of discussion here on CC of the non-HADES TSAO schools–most especially Hill and Loomis–indicates there’s a whole sector of applicants who aren’t considering these schools, so they may be trying to reach out to them to demonstrate what they have to offer.</p>
<p>e.g., <a href=“http://talk.collegeconfidential.com/prep-school-cafe/1199283-most-popular-boarding-schools-survey-2.html[/url]”>http://talk.collegeconfidential.com/prep-school-cafe/1199283-most-popular-boarding-schools-survey-2.html</a></p>
<p>2) The school <em>highly</em> values ethnic and socio-economic diversity, so using SSAT scores and self-identified URM status to recruit would be a natural, especially since LC has specific FA directives and resources for such kids.</p>
<p>Finally, I don’t think they have to worry too much about “appearing” selective, they ARE selective. Not >20% selective, perhaps, but somewhere between 20-25% is hardly a shoo-in.</p>
<p>I actually find pretty offensive f2000sa’s suggestion that Loomis is “aggressively” soliciting applications. I agree with PelicanDad that this is a school that should be better known . . . and kudos to the school for taking steps to make that happen!</p>
<p>PD, you are probably right. Just came from a college information session, where soliciting increased apps were a sign of a school trying to raise selectivity. Hopefully, it hasn’t come to this with boarding schools. 
Loomis is a great school, and a selective one at that!</p>
<p>D got a mailer today from Vanderbilt. I’m not sure where they bought her address, but I thought it was pretty ridiculous to send to a 14 y/o. I want to send an email telling them that I’m trying to keep her OUT of college right now, but they’re welcomed to send something in a few years.</p>
<p>I know… She took an AP exam last year. College Board must be the culprit.</p>
<p>Back in the day our BS mailroom was flooded by college packets soon after the PSATs. Even then I think many of us were horrified to see the wasted paper stock that was dumped into a big box for immediate recycling. I wish schools (colleges especially) would stick to e-solicitations, unless a family directly requests a glossy viewbook.</p>