<p>I think they are a not-for-profit organization</p>
<p>Oh please. Yes, College Board does technically have non-profit status for tax purposes, but if you don't think they're dedicated to turning a profit, you haven't fully examined the situation.</p>
<p>They have what can best be described as a "captive audience." If you want to go to college in America, you will most certainly need to take at least one type of College Board test. You could take a stand and refuse to take the test, if you perhaps believed that the tests prove nothing or that they are misguided, but you would end up making a huge sacrifice. And in the end, you would be the exception to the rule. </p>
<p>It also explains the Board's frustrating policy regarding score cancellation. Obviously they don't have to send all your scores to the colleges. No one is holding a gun to their head(s). But they do it so that you will be forced to retake tests, and therefore pay more $$$. Likewise for their policy on not letting you cancel one test when you've taken more than one at once. </p>
<p>Additionally, I think the Board has a bit of a conflict of interest. If I have my information straight (which I might not), I think ETS is the organization entrusted by the government to test the validity of well, tests. Yet ETS also makes the tests, and makes money off them. </p>
<p>Unfortunately, we are all hostage to the present system.</p>
<p>I don't see what these things actually do, since the college can see your AP scores anyway....</p>