<p>Nate Silver’s analysis is interesting. I agree with bluebayou that it almost certainly misses a lot of college football fans who don’t follow it on the internet. This also may be skewed by demographics, and possibly by school. There may be tens or hundreds of thousands of low-income Alabama fans in the rural South who don’t have access to or don’t regularly use the internet, or even if they sometimes use it, don’t turn to it for information about college football. Similarly, there may be tens of thousands of Michigan and/or Michigan State fans unaccounted for in inner city Detroit because their patterns of internet usage don’t conform to Nate Silver’s assumptions. </p>
<p>That said, the data are interesting. Here’s what jumped out at me:</p>
<ol>
<li><p>Ohio State and Michigan are the kings of college football. I always knew they were big, and I had a hunch they were bigger than Notre Dame, but this confirms it (no reason to think ND’s demographics would cause it to have more non-internet-using fans).</p></li>
<li><p>Notre Dame is big but its fan base is spread pretty wide and thin. Silver points out this makes it disadvantageous for ND to join a conference, but it also makes ND a less attractive target for the B1G. Hard to see what television markets it delivers for the Big Ten Network that it doesn’t already have. Not NYC; not Chicago or Philadelphia, which BTN already has. Certainly not Boston. And keep in mind it’s not so much TV audience as the fees cable and satellite operators pay to carry BTN in expanded basic service that brings in the big bucks for BTN. Adding ND to the fold might boost BTN viewership in some markets, but it wouldn’t open up new markets. </p></li>
<li><p>A caveat to the above: if ND and Rutgers went B1G, it might open up New York City. As I’ve long suspected, Rutgers has the most fans in NYC, with a 20,9% market share. ND is second with 9.2%. But then you add Penn State (#3, 6.4%), Michigan (#5, 5.0%), and Ohio State (#9, 2.2%) and suddenly you’ve got 43.7% of the NYC college football-viewing market. Yes, NYC is and always will be more NFL-oriented, but it’s just such a big market that it represents a lot of money if BTN can get on expended basic there (which I believe it’s not now, but someone can correct me if I’m wrong). Adding Rutgers and ND would make B1G by far the dominant college football conference in the NYC market. And my guess is Penn State-Rutgers and ND-Rutgers annual rivalry games could boost interest in B1G football in the nation’s biggest market well beyond current levels.</p></li>
<li><p>The other school that I’d be interested in if I were B1G Commissioner is Georgia Tech. Silver’s analysis says Atlanta is college football-crazy, with almost as many college football fans as NYC. Georgia Tech has 1.664 million fans, according to Silver, which is above the B1G’s average of 1.5 million per school, and enough to place it #4 in the B1G, after the top three in the nation (Ohio State, Michigan, Penn State), significantly ahead of Wisconsin, Iowa, and Nebraska, the B1G’s current ##4, 5, and 6. That sounds like a huge money-maker to me. Ga Tech fits the B1G academic profile quite nicely, and as a football-oriented school it’s always been something of a misfit in the basketball-crazy ACC (though in fairness, there are a few other good football schools in the ACC). What’s in it for Ga Tech, you say? Let me count the way$$$$$. Ga Tech’s annual ACC conference payout is probably about half what the B1G schools now get (much of it courtesy of BTN). But if Ga Tech can deliver the Atlanta market to BTN, it would probably more than pay its own way.</p></li>
</ol>