Hand Stamped Letter from the LSA Office of Recruitment-UMich

I just received a hand-stamped letter in the mail from the director of recruitment at the LSA school at UMich. It seemed pretty general, but I wanted to know if others received it? What does this mean?

Nothing. Just marketing. But if you qualify and want to apply then do so.

Is this a new thing, or has it been done regularly in the past years?

My son received this as well. I think it is the last push for EA applications. He already applied, but it is nice to know he is on their list.