<p>I currently go to a state school however I have become interested in transferring to a school (private?) in a large city that has a commendable advertising focused communications program. </p>
<p>Recently, BU has peaked my interest. Can anyone recommend more schools like this?</p>
<p>emerson, northeastern, american</p>
<p>U S C</p>
<p>without question: Syracuse University and University of Maryland. Syracuse not only has a very strong communication program,which includes advertising and PR,but you can take Advertising Design in their School of Visual and Performing Arts.</p>
<p>Communications as in Journalism and stuff?</p>
<p>Mizzou</p>
<p>WUSTL offers advertising design in the Art School and marketing in the Business School. One of the strengths of being an undergrad. there is the possibility of double majoring/minoring across schools.</p>
<p>thanks for the input! i've checked out most of these schools and they seem fitting </p>
<p>emerson, northeastern and american especially</p>
<p>Northeastern does NOT have a good communications program, but American and Emerson do. BU, USC, Mizzou, and Syracuse are also WAY up there. SMU has a pretty good program, and NYU is good for journalism majors. Also, check out UNC-Chapel Hill and Chapman University.</p>
<p>Good to know, I am also interested in schools with marketing/advertising programs.</p>
<p>Northwestern has one of the top communication schools (best debate team in the nation too). You can also research its renowned school of journalism. Not sure if they have anything related to marketing/advertising specficly though.
Their biz school is the king of marketing in the nation but unfortunately it has no undergrad program.</p>
<p>I think it would be difficult to transfer into Medill as a junior-- possibly OK as a sophomore. (Northwestern)</p>
<p>I do know for sure that Syracuse has both advertising programs and has advertising design. You should definitely check Syracuse University out.</p>
<p>There are two different educational paths and two different broad career paths for those working in advertising and marketing. It's important to give some consideration up front as to which suits you best and choose the appropriate educational program.</p>
<p>First, in advertising things are usually broken up into the creative side and the business side. </p>
<p>The business side are the people who actually decide on the overall marketing strategy for products and services. Marketing is much broader than just advertising --- companies also have to make decisions about the strategy for pricing, distribution, which products to sell, new products, etc. Advertising and promotion is just a very small part of the picture. Usually, the business side sets the promotional goals and then turns it over to the creative side for implementation.</p>
<p>People on the business side of things usually have titles like account executive, campaign manager or marketing manager. The best training for this side of things is a marketing degree from a good solid business program. In that program, you'll be exposed to a basic understanding of overall business strategy, and study each of the individual areas of marketing, including advertising and promotion, in some detail. You won't learn how to write ads or produce commercials in this major, but you will learn a broad set of skills that can be applied to many different jobs.</p>
<p>On the creative side, people have titles like copy writer and creative executive. As I said, this side focuses in on the implementation of promotional strategy - they do things like write ads, come up with the concept for promotional campaigns, produce commericals, etc.</p>
<p>People on the creative side usually need a very different set of skills than folks on the business side. The best program if this is what you want to do is a communications school with an emphasis specifically on advertising. In that type of program you'll learn a little bit about overall marketing techniques, but the main focus will be on developing your creative skills for things like writing ads, designing campaigns, and even graphic design.</p>
<p>These are two very different career paths, with two very different preferred educational paths. </p>
<p>In general, a degree in "journalism" is not going to give you the skills you need for either type of job. Journalism majors tend to focus on an entirely different type of writing. Some "journalism schools" however do have programs that focus on advertising/public relations and that is fine.</p>
<p>In my opinion, the best schools if you want to be on the creative side of things in advertising are, in order, Syracuse, University of Southern California, and Northwestern (the integrated marketing communications program). All three schools have very strong programs, with many connections in the industry. </p>
<p>If you want to major in marketing, look for a school that offers more than one or two classes specifially focused on advertising and promotion.</p>
<p>If you're looking at other communications programs, look to see what classes they offer specifically focused on advertising, public relations, and marketing communications. Good preparation will have all three, as well as opportunities for internships at advertising agencies and public relations firms.</p>
<p>Whichever path you decide on, try to take classes in the other side if possible (i.e., if you are majoring in advertising, take marketing and general business classes; if you're majoring in marketing, a few classes on copywriting would come in useful)</p>
<p>Hope this helps - I spent many years on the creative side of advertising, before switching over to the business side after returning to school and taking graduate level classes in marketing (I'm now a freelance journalist specializing in marketing topics). The switch can be made, but for entry level jobs, it's best to think about which side most appeals to you and go from there.</p>
<p>oh my carolyn, that is the most beautiful reply I could have asked for
very helpful and informative, thank you so much</p>