<p>I actually have a reason for applying besides the ridiculous amounts of prestige. Is there anywhere that I can express this?</p>
<p>you can cover that in your interview</p>
<p>maybe the additional info section after the optional essay</p>
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<p>I second that. I would think that because many people apply to H primarily for the brand-name, a well-thought out reason for wanting to be there is a strategic key to a successful application. It needs to be addressed somewhere, and the additional info section is an open invitation to tell the adcom something compelling.</p>