Big Ten – Pac 12 deal being led by USC ?
Over the recent past few years, USC has been open about its desire for change & its dissatisfaction with the Pac 12 and concern about the effect of being in the Pacific time zone regarding national exposure.
Various sports outlets state that USC has explored joining the Big Ten in the past, but only if UCLA came as well. Now the rumors are that USC will move if at least one other Pac 12 team comes along.
Pac 12 TV & media rights contract is with Fox as is the Big Ten TV & media rights deal. Both Big Ten & Pac 12 deals with Fox are coming up for renewal. Big Ten expects substantial increase in revenue from the new TV & media rights contract.
RUMOR is that Big Ten wants guarantees from Fox regarding new TV / media rights contract money before adding Pac 12 teams. ($70 million to $100 million per team possibility = rumor. Current payout = $54.3 million per team from multiple sources of revenue.) Big Ten has requested that Fox model different possibilities of–for example–just adding USC & Colorado up to adding all 9 of Pac 12 AAU member schools (Univ. of Washington, Univ. of Oregon, Stanford, Berkeley, USC, UCLA, Univ. of Arizona, Univ. of Colorado, & Univ. of Utah). This is unsubstantiated rumor, but makes sense to many. (Wash State Univ, ASU, & Oregon State are not AAU member schools so may not be under serious consideration.)
Nebraska is only current Big Ten member that is not AAU member as it lost membership due to university hospital moving off-campus. Nebraska is pursuing recertification from AAU. Nebraska was a member of AAU when it joined Big Ten.
USC & the Los Angeles TV & media market is the big prize for the Big Ten. Would make the Big Ten a coast-to-coast conference since Big Ten member schools include Rutgers & Maryland which bring major media markets of NYC, Wash DC, Baltimore, & surrounding areas.
Guess at most likely = USC & Colorado to Big Ten.
Most optimal arrangement = all 9 Pac 12 AAU schools join Big Ten as this would add multiple media markets to Big Ten (Los Angeles, San Francisco, Seattle, Denver, Salt Lake City, & entire West Coast.) Annual Rose Bowl game is a joint effort between Pac 12 & Big Ten conferences. All concerned want to preserve the annual Rose Bowl college football game.
Current annual payout to each Pac 12 member school is about $33 million which is $21 million lower than $54.3 million payout to Big Ten schools. Big Ten payout is considered to be a bargain for Fox in the current market. This means that schools such as Indiana & Illinois are making substantially more than USC & other Pac 12 member schools.
Potential payout gain to Pac 12 schools that move to Big Ten could be double to triple current payout in Pac 12 ($66 million to $99 million per school.)
Maybe Notre Dame outsmarted itself with current ACC deal which runs through 2036 - 2037.