It does make me really sad to see kids on a bad college path. I WAS one of those kids who made an uninformed choice and really suffered for it (couldn’t afford it, parents couldn’t afford it). I’m also a fixer by nature, and a researcher by nature, so given those three aspects of my personality it’s REALLY hard for me to stand by and not help a kid that obviously needs helping.
But-you can’t help them if they don’t believe you, and a lot of them will not believe you because the truth is really painful. The truth is not a glossy brochure or a dream spot at an ivy, and it’s a lot nicer for people to stay in that dream until they’re kicked out forcibly by debt or a rejection.
They say that smart people learn from their mistakes, and really smart people learn from other people’s mistakes. I’m smart, my kids are doing their best to be really smart.
In my circle I’m helping my closest friend (who has a kid the same age as mine-junior in hs), and both of my daughters are passing along what I’m teaching them about the process to their boyfriends. There are some aspects of college admission that I know nothing about like athletic admissions and scholarships in that area, but I can at least point them to salient areas where they can do research.
What makes me extra careful, though, is that there is so much conflicting advice out there (and on here). So I’m never really sure that I’m doing the right thing, so I’m very cautious about how I phrase stuff with the girls. I will say things like “it appears to benefit you if you do this, and this is why”, and show them the information. Sometimes they’ll have different conclusions.
There certainly appear to be more optimal methods of applying to, being successful at, and graduating from college. But that isn’t super important for a lot of people, I’ve discovered. They have other metrics of what’s important to them.

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