<p>As I have always said before, and I cannot stress this enough... it is probably one of the largest factors in the admissions process that goes overlooked: presentation. The application was presented poorly and it seemed hastily tossed together at first glance (which is usually the only glance an admissions officer will probably take given the volume of applications). Parikhs had some great advice you should follow.</p>
<p>If you want to present yourself well, think of your strong suits and how you can reveal them through the subject you write about in your essay. You can also reveal these strong attributes through ECs you list. A lot of people here have agreed that there was a certain degree of sloppiness and misguidedness in your application -- but this doesn't mean you were not necessarily an adequate candidate. It is amazing how much better an applicant sounds on paper when they clean things up, keep it simple, list relevant ECs and write clear, focused essays. When everything seems to be "in order" it makes the applicant appear strong in the officers' eyes. In your case it seemed like too many mess-factors piled on top of each other and just added to a negative aura that led to the rejection.</p>
<p>As for personality issues, there were a few things questionable about your motives in the essays -- such points have already been addressed in earlier posts. I already remember you posting a while back about EC-lying... just the fact that you brought it up is a redflag to me. It makes me wonder what your true intentions are with ECs and that sort of thing.</p>
<p>Also yes, most people that get into Wharton (from what I see) mention both Wharton and the rest of the school. Because, as you must realize, the One University policy is pretty huge there and therefore it applies to all schools. </p>
<p>Improving scores, grades, and whatnot in your case might give a slight edge but they are by no means what caused your rejection, in my opinion, although 10 B's does seem like quite a bit. I mean usually an adcom may think "Bad essays... but great grades and scores!" but in your case I don't see a "saving tipping factor." A lot of Wharton applicants have very clean records with very few B's and C's.</p>