What is the best advice you received when sending your first to college?

I found the Forbes magazine article “Guide To College Financial Aid, the FAFSA and CSS Profile” extremely helpful. It’s a great resource that explains in easy-to-understand language the essentials of how “need” for financial aid is calculated using the three most popular methods, and basic strategies for family financial planning to maximize need-based aid eligibility. I wish I had read this much earlier before our D was considering potential colleges to attend.